Elena Ublieva, RUEF Executive director, successfully presented the Union on International BRICS & Belt and Road MICE Cooperation Forum during the annual Xiamen International MICE Week in Xiamen, East China's Fujian province which started on Nov 24. Elena’s speech was dedicated to the Effects of Brand Exhibitions on Russian Exhibition Industry and the significance of the Russian Union in the MICE industry of Russia.
The five-day event gathered more than 200 businesses and organizations specializing in meetings, incentives, conferences and exhibitions, which collectively fall under the MICE umbrella, from over 20 countries and regions worldwide.
Series of forums and networking sessions devoted to meetings, incentive, corporate, and events travel, which collectively fall under the MICE umbrella took place during the five-day event.
The BRICS MICE industry leaders presented the new BRICS MICE cooperation website - the new instrument of promotion and information exchange.
All parties presented at the forum from China, Southern Africa, Russian Federation (Represented by RUEF), Malaysia, Singapore, Indonesia, Philippine, Thailand, Mexico have reached a Memorandum of cooperation Agreement of the BRICS & Emerging Markets MICE Organizations and agreed to work together to strengthen the cooperation among MICE organizations in BRICS and Emerging Markets countries to promote the development of MICE industry.